Professional
Cardsloop
E-commerceUI/UXMarketplace
Overview
A digital gift card marketplace where I took full ownership of the product — handling both development and a significant UX refactoring effort to simplify the purchasing flow and improve conversion.
Target
Consumers buying digital gift cards, and businesses managing their product listings.
Mission
Simplify the gift card purchasing experience, reduce friction, and improve the overall usability of the existing platform.
Challenges
- Improving usability of an established platform without disrupting existing users
- Simplifying purchasing flows while maintaining full feature parity
- Balancing design improvements with technical constraints of the existing stack
What I Learned
Conversion-oriented UX design for digital commerce
Refactoring live products without introducing regressions
Full product ownership — design decisions, tradeoffs, and delivery
Technologies
Vue 3NuxtLaravel